PROACTIVE

            Steven Paul Jobs, also well known as Steve Jobs was an American information technology inventor and entrepreneur. He was the chief executive officer (CEO) and the chairman of Apple Inc, largest shareholder and CEO of Pixar Animation Studios, a member of The Walt Disney Company's board of directors following its acquisition of Pixar and founder, chairman, and CEO of NeXT Inc.

              Jobs started a company on April 1st, 1976 together with Steve Wozniak,. “Apple I” was released a year later,and that was the start of the meteoric rise of Apple Inc. The Apple grew to become a $2 billion dollar company with thousands of employees until now.

              Steve Jobs is recognized as a pioneer of the microcomputer revolution of the 1970s, with Apple co-founder Steve Wozniak. After Job’s death, his official biographer, Walter Isaacson describe him as ferocious drive revolutionized six industries that is music, phones, animated movies, tablet computing, digital publishing and personal computer and also a creative entrepreneur whose passion for perfection.

              Carmine Gallo is an author who has followed Steve Jobs' career closely yeay by year, and wrote two popular books,  The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs , explaining how Steve Jobs' management practices and leadership have made Apple the world's most famous and valuable company.

              Carmine Gallo observes that, when we look back, we can see that Steve Jobs has been gradually handing off public exposure and power to other key personalities within Apple since news of his health woes first surfaced. "I noticed that Tim Cook began doing a lot of the presentations for new product announcements. Jonathan Ive and Phil Schiller stepped into the limelight more," Gallo said.

              While the media cameras at any given product launch remained focused on Jobs, Jobs began presenting the other personalities behind Apple in a more concerted way, acclimating the company, its customers, and the media to the look and feel of an Apple product launch sans Steve Jobs. Based on that, Carmine Gallo is confident that Apple's new leaders now have ample preparation to lead the company forward.

              Jobs turned adversity into opportunity and focused on his two new ventures, Pixar and Next. He eventually returned to Apple to make it even bigger than before. He was a survivor of pancreatic cancer until it returned to claim his life in 2011. Jobs clearly accomplished so much with so little despite stresses that presented in his life. The important message here is that Steve Jobs never let his circumstances get in the way of his dreams. Jobs chose to be proactive and solution- focused towards opportunities versus being reactive to any negative events that occurred.