OPEN CULTURE

‘Open culture’ (SERGEY BRIN and LARRY PAGE) is defined as a knowledge should be spread freely  and its growth should come from developing, altering or enriching already existing works on the basis of sharing and collaboration, without being restricted by rules linked to the legal protection of intellectual property. In a context of globalization, the consequence is that all citizens should have equal access to information. Intrepreneur that I choose are Sergey Brin and Larry Page. They are known as the person who established a very popular and extremely important search engine called Google.

           

Page was born in genius family where is father, Carl Victor Page, was a professor of computer science at Michigan State University. The senior Page was also an early pioneer in the field of artificial intelligence, and reportedly gave his young son his first computer when Larry was just six years old. Several years later Page entered the University of Michigan, where he earned an undergraduate degree in engineering with a concentration in computer engineering. Advanced Management Systems in Washington, D.C., and CogniTek in Evanston, Illinois were company where Page started his first job. Because of his innovative thinker with a sense of humor as well, Page success to built a working ink-jet printer out of Lego blocks.After that, he was admitted to the prestigious doctoral program in computer science at Stanford University  due to his eagerness to advance in his career. There, he met Sergey Brin who was already enrolled in Stanford's PhD program in 1995.

Brin, a native of Moscow, Russia was a son of a professor, and came to the United States with his family when he was six. His father  taught math at the University of Maryland, and it was from that school's College Park campus that Brin earned an undergraduate degree in computer science and math. The two men connected on the intellectual level and started experimenting with their new designs of search engines in the university computers.‘BackRub’ was their project’s name, and it was funded through the National Science Foundation. Together Brin and Page developed the PageRank algorithm, which is used by Google to rank web pages. The successful running of their project for many months on the University computers convinced the duo to start their own company. They both put their doctoral studies on hold and with financial investment in the form of a $100,000 cheque from Sun Microsystems co-founder, Andy Bechtolsheim, formally incorporated their company, Google Inc, in California.

Sergey Brin and Larry Page are known as the person who established a very popular and extremely important search engine called Google. In this globalization era, it is important and crucial for people to have a friendly and easy search engine in order for us to get and excess the information that we required. That is where Google came and play its role because Google are the only search engine that so easy to use and it’s so convenient as if you are one click away from the information that you want. Sergey Brin and Larry Page manage and success to do so because they are open minded,especially to new idea and also suggestions.They believe that when a person talk, we don’t look and judge the person who talked,but we looked and judge what they talked. By doing so, they manage to gain lots of idea and that surely can improve and also give a positive impact to their company.