OPEN CULTURE (VIVY)

              Open culture in entrepreneurship meaning is a concept according to which knowledge should be spread freely and its growth should come from developing, altering or enriching already existing works on the basis of sharing and collaboration, without being restricted by rules linked to the legal protection of intellectual property. In a context of globalization, the consequences are that all citizens should have equal access to information. Nowadays, most of the consumer want something that is creative especially the youngster.

              Vivy Yusof was keen in to see the development of fashion in United Kingdom and does not want to be left behind. Thus, she always keeps her appearance feminine. Besides, the United Kingdom residents are appreciative about the local designer’s works. Thus, establishing an online shopping process is also not a novelty in that country at that time. Compare to Malaysian, most of the people in United Kingdom would love to shopping through online rather than going to the mall and need to go through traffic jammed. Otherwise, people in United Kingdom even online shopping for groceries. Upon her graduation, she came back to Malaysia and she helped her father in the business or real estate. Even though she could not find the real satisfaction and she has deep interest in fashion.

             

              She yearned to shopping through online as she had been busy each day with tasks in the office and caused her do not have time to shopping. Inspire by the open culture in United Kingdom, she always aware that the development of information technologies is rapidly increasing. She decided launched an online shopping center named FashionValet.net (FV) which is the hub of local fashion designs. She started this business with her partners who is the founder and also used to be her colleagues in UK, Fadzaruddin Shah Anuar and Asma ‘Nasaruddin.

              When first business she has established, she moved along in the team to find local designers. For the first time, they were able to collect a total of 15 local designers but they do not have office yet. However, she still has to be selective in choosing a design that will marketed in FashionValet. With open culture, she wants to introduce local designers of FV to the world and want to open the eyes of Malaysian consumers to appreciate the local design and because of her, people nowadays are tend to be more appreciate of the local design. Most of online entrepreneur nowadays are make her as one of their inspiration in business and also for fashion.