FAILURE IS AN OPTION

      Failure is an option are the term that refer to someone who work really hard to get back from an unsuccessful efforts or from an unlucky accident that happen to them to be more specifics, this ‘failure is an option’ term are the term that we use or apply to describe a person who manage to make a come back from a major failure in their life to career.  There is no one entrepreneur that we can take as example for this traits. He is Dato’ Sani Salleh.

His full name is Dato’ Wan Mohammad Sani bin Salleh. He took a diploma in Business Management College Sunway (1994). Dato’ Sani was Managing Director Sani United Sdn Bhd. His achievement are Awarded Degrees Indera Mahkota Pahang (DIMP) which carries the title Datuk by the Sultan of Pahang, Sultan Ahmad Shah (June 2009) and the Outstanding Entrepreneur Award Malay Chamber of Commerce Malaysia (DPMM) Kuala Lumpur (April 2009).

When we asked why the transportation industry is at stake, Dato’ Sani said, for no other reason except that sector are so challenging and require a strong will because it is not easy, but also quite a lot of risk. So, we can see that Dato’ Sani has a big responsiblitiy and confidence to do this transportation business.

 ‘’Ipoh 26 December 2009 - 10 passengers died when a double-decker bus that Sani Express bus skidded and hit the road at km 272.7 north-south highway leading to the north, last Saturday morning. The fatal accident occurred and horror around 1:00 this morning in the middle lane, about 5km from the highway barn. The bus departed from Klang 9.00pm pointing Kangar carrying 48 passengers and a driver and his assistant. All 10 victims died at the scene at the ground floor of the bus. Two other passengers were also seriously injured. The incident is caused when the bus hit the road divider to the left of the highway leading to most of the victims were passengers left the ground floor of the bus. (Akhbar Utusan Malaysia)’’.

Sani Express bus had experienced a terrible accident, but Dato’ Sani not give up easily. He was thinking about alternatives that can help him push up the company. He also quickly realized to achieve success there would be failures along the way and took that risk founding Sani Group in 2011. Dato’Sani strong work ethic and integrity have earned him numerous awards and commendations.

Dato’ Sani believed, the industry is changing and it’s all about adding value now. To chase the billion mark, he was separating the group companies and allowing them to focus more strongly on their core market and strengthen the operations so that each can contribute more efficiently to the whole as a whole.And now he also had successful has its own hotel. Her business is thriving and has reached his goal. And now he just needs to monitor and to plan for his company continues to thrive. So it is evident that ‘failure is an option’ found in personality of Dato’ Sani. Eventually, he became a successful and famous entrepreneurs from various aspects. Although, the company he set up through many crises and severe criticism from the public, but he bounced back to prove that his company also the best and can successful like others transportation company.