It is often said that
outcome oriented people are ambitious as they are always hoping for success
without even think if they did not win. They always set the biggest goals and
never ever think to failed the competition as they always expect the winner is
theirs. Their goals are simple just to be successful and the top entrepreneurs
in the country or even in the world. So, people are taught to set smaller goals
so it would be less dispirited experience for them and that they can achieve
the goals easily.
This does not comply with
one of the top male entrepreneurs in Malaysia which is Jimmy Choo. He is the
best-known for its handmade women’s shoes. Jimmy Choo is a Malaysia shoes
designer who was born in Penang, Malaysia in 1961. His childhood was at Hutton
Lane, the side road from busy Penang Road where his father Chew Kee Yin was
operating his business. Jimmy Choo used the craftsmanship he learned from his
father, also a cobbler, to create some of the most coveted shoes in the world.
His father wants him to follow his footsteps and by age 11, Jimmy Choo had made
his first pair of shoes. Jimmy Choo stated that when he first started to make
one, his father would not let him make a shoe and just ask him to only sit and
watch. For months and months, he did that. After learning from his father,
Jimmy Choo made his way to England in early 1980s to study at the Cordwainers
Technical College in Hackney, where he graduates with honors in 1983.
Various challenges faced by
Jimmy Choo but because of his determination in the face of many resistances and
challenge to achieve his goals of ambition and its make his brand stayed until
now. Jimmy Choo has a very strong spirit to cope even had to face too many
challenges even very difficult. He always took challenge as opportunities. He
never got afraid and always confident in face the challenge. He learns from
mistakes. He just goes on because he knows nobody would never help him to
success unless himself. One of Jimmy Choo’s achievement is Jimmy Choo’s design
was spotted by the late Princess Diana. She had become regular customer of
Jimmy Choo. Jimmy Choo’s sales started pouring since media had covered Princess
Diana’s story wearing Jimmy Choo’s shoes. After that, Jimmy Choo never looked
back. Not only Princess Diana being his customer, his design also spotted in
popular movie. Madonna was the famous celebrities who patronized Jimmy Choo
shoes. She was wearing it at her wedding.
Jimmy Choo went back to
Malaysia after graduation, before deciding to try his luck in London. In 1986,
he rent and old hospital building in London to set up his first factory, Lucky
Shoes and then James Shoes before renamed it by using his name. he had to
endure the worst four years of his life when his sales are poor. After two
years, the popular Vogue magazines spotted his designs and feature his designs
in a record eight full pages. Jimmy thought his golden time had come but sadly
it did not happen. His appearance in magazines made him more famous but did not
pour many sales. He often had to take instant noodles as staple food and live
frugally. His luck changes two years later when the late Princess Diana spotted
and immediately fell in love with his designs and become regular customer. When
Diana’s story wearing Jimmy Choo’s design is covered by media, sales start
bursting in and Jimmy did not look back again.
In April 2001, Jimmy retired
from his business and sold his 50% share of his company to the former UK Vogue
accessories editor, Tamara Yeardye Mellon. Jimmy was a partner but did not
running the business. Then, Jimy try to get back his branding that should be
Malaysian. He hired brokerage company to bid again his brand at price of 500
illion thousand or RM 2.4 billion. He accidentally slip that he released his
brand since he want to be a millionaire and encircle the world with the money.
Bid of Jimmy Choo getting complex since there are about ten under bidder. In
the end, Mellon sold out her share in Jimmy Choo to Labeluz for 525 million.
As a result of his
diligence, Jimmy Choo got many awards are considered a great tribute to him and
also in the eyes of the state. Many awards that he got from various aspects.
Everything is the result of an idea Jimmy Choo designs that brilliant enough to
earn a place in the eyes of the world. Hence, a lot to be proud of his
achievement by Malaysians. For example, he was awarded the title ‘Datuk’ by the
Sultan of Pahang on its success in the field of fashion in 2000. The next year
anyway, namely in 2001, he was the winner of “The World’s Outstanding Chinese
Designer”. In 2002, he was also one of the first Malaysian to be awarded the
“Order of the British Empire.” OBE (Knighthood) by the Queen of England, Queen
of Elizabeth, Queen Elizabeth II. This achievement also puts his status at the
same level with other receivers such as David Beckham, Rod Steward, JK Rowling
and Pierce Brosnan. These results are impacted Datuk Jimmy Choo to move to
another with more advanced. Datuk Jimmy Choo always got the win in winning the
design competition shoes and other fashion items that gradually the world.
Jimmy Choo is also an icon of the brand companies to attract more people to
remain loyal to their products.
As the results, Jimmy Choo
determined that he could win when he dare to hired the company to bid for him.
He knows what the best for his company. Jimmy Choo has become an inspiration
for many hearts. Besides, Jimmy Choo also the icon of the brand to attract more
people to remain loyal to their products.
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